Peran Sales Promotion Strategy dan Web Quality terhadap Kepuasan Konsumen
نویسندگان
چکیده
Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas website dan strategi pemasaran penjualan terhadap kepuasan konsumen kolektor parfum di kota Bandung. Saat melakukan semacam ini, variabel diperiksa hubungan sebab akibat menggunakan teknik kuantitatif. Semua 182 responden yang membeli Bandung dijadikan sebagai populasi penelitian. Pendekatan Slovin kemudian digunakan memilih sampel sebanyak 125 responden. Temuan menunjukkan bahwa peningkatan pelanggan secara signifikan dipengaruhi oleh dua website. Untuk memuaskan menenangkan pelanggan, menawarkan konsekuensi manajerial bagi pelaku bisnis ingin menyampaikan informasi tentang barang atau jasa ditawarkan melalui media sosial dengan tetap memperhatikan
منابع مشابه
Sales Promotion Models
Firms spend a significant part of their marketing budgets on sales promotions. Retail (2012) indicates that during 1997–2011, promotion accounted for roughly 75% of marketing expenditures for US packaged goods manufacturers; the other 25% was for advertising. In 2011, 58% of the budget was spent on promotion to the trade (i.e., from manufacturers to retailers), and 15% on manufacturer promotion...
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It would be a significant understatement to say that sales promotion is enjoying a dominant role in the promotional mixes of most consumer goods companies. The 1998 Cox Direct 20th Annual Survey of Promotional Practices suggests that many companies spend as much as 75% of their total promotional budgets on sales promotion and only 25% on advertising. This is up from 57% spent on sales promotion...
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ژورنال
عنوان ژورنال: Jurnal E-Bis
سال: 2023
ISSN: ['2622-3368', '2580-2062']
DOI: https://doi.org/10.37339/e-bis.v7i1.1104